Annotated+Bibliography

Article Title: **Search Engine Marketing**, The Importance of Search Engine Optimization/Search Engine Marketing for B2B Marketers - Part 1 of 2 Article Author: Paul J. Bruemmer Article Source: Marketing Today Reviewed By: Sean Woo Chun Lee

Abstract: Search Engine Marketing is a cost-effective tool to increase profits for B2B marketers. The most conventional way to research for products and pricing is on the web. According to a survey that was conducted on 1500 participants with 40 questions, they highlighted a fact that 93.2% of the participants would research the product online prior to making a B2B transaction. Since the process of B2B transactions are different from common B2C transactions such that businesses often require approvals of different personnel in order to complete a transaction, the period of research in B2B easily exceeds the length of common consumer purchase. This means that most businesses will come across using search engine to conduct researches on its interested products, services, and information, the survey confirmed that 95.5 percent of the participants agreed that they use search engines at some point of their task. Not only the article highlights general information and interesting survey results, it also emphasizes on the uniqueness of search engine marketing. The significant advantages of potential buyers through search engines are the most qualified prospect because they are non-intrusive and voluntary. As opposed to newspapers ads or online pop-ups where the users are pushed with unwanted ads, with search engine marketing, the user actively seeks to pull information about the product and services. Therefore, they are delighted to be driven to your sites and as well as motivated to explore those sites.



Article Title: A look at the Future of Internet Marketing Article Author: Bruce Rymshaw Article Source: International Business Times Date Released: March 5th, 2012 Reviewed By: Sean Woo Chun Lee

Abstract: The internet media is troublesome for internet marketing companies because it is constantly changing and advancing so rapidly that they have hard time predicting the future and find new methods to be successful in the industry. Google forecasts that mobile users will be spending more time surfing, searching and shopping with their mobile devices and by 2012, one billion people will be using their mobile devices as a primary source to access to the internet. This survey will give online marketers incentive to target mobile users and create platforms as it is confirmed that more than 90% of users will be utilizing search engines that is a very critical for SEOs to recognize as it could lead to potential success in the growing mobile industry. The article also highlights a prospering trend in mobile shopping where current online stores should be concentrating on mobile presence and visibility to generate massive revenues within the mobile marketplace. A strong feature of mobile marketing is its proven success in geo-targeting which allows users search for local businesses, products or services from their mobile devices. This article provides the reader a brief idea of what to expect from web users and mobile technology in the future which are significant aspects to SEOs and the online marketing industry.