CCT356+Online+Ad+Design

The types of advertisements i used are full banner ad, Facebook ad, and E-mail coupons for a Japanese Restaurant located in Mississuaga. This is a restaurant where my sister used to work at, i have been there so many times because of her and it became one of my favourite restaurants of all time. However, despite of its food quality and competitive prices, the store seemed to be often empty. As to reimburse them for their food and services, i have decided to create three different types of advertisements for them that they can incorporate in real life to attract many more customers by targeting the right market segment with appropriate marketing strategy.

media type="file" key="head_banner.swf" width="360" height="270" I have had a few difficulties creating this full banner ad, especially because i have created from a scratch, from Adobe Illustrator to Adobe Flash. Since the name of the restaurant is 'Sushi One', i have searched a term for 'One' in Japanese character, integrating it on the banner to give the feel of genuine Japanese Restaurant and a red bold font of its restaurant name to emphasize what the banner is intended for. I have incorporated Flash into this banner because i thought that the content displayed is very limited with what it is shown on the first scene therefore, i integrated the exact address, phone number with a picture of delicious sushi representing how the customers may be served. The problem with the online marketing is often the geographical factor, although the advertisement targets the right market segment, if the geographical environment does not meet, it is useless. In addition, i have also integrated the quote 'where the price and quality matters' representing that it is a place where customers can come and enjoy high-quality Japaense food with reasonable prices. Although i lack in technical skills in Adobe Illustrator and Flash, I personally think this is a great banner, emphasizing advantageous features of the restaurant in a short period of time that will surely bring in many more customers.

As you may have noticed by the size of the advertisement, this is a Facebook ad that appears on the right side of user's Facebook pages. The ad that consists of 110x80 pixels is powerful marketing tool to appeal to many different demographics. What is even more amazing is that you can target your audience based on location, sex, age, likes and interests, broad categories, relationship status, workplace, or education. I assumed that potential users of Sushi One are any middle-income families, students who can take a advantage of competitive prices who resides GTA, not only in Mississauga that preferably have interests in foods. Also, the users of Facebook who finds this ad can have a privilege of getting 20% discount on their next visit which will definitely give an incentive to those who resists on having sushi due to high prices. Overall, this $600 investment on Facebook ad has a possibility to make a profit upto $6000 or even more.



This coupon is delivered via e-mail to various recipients. The logo of 'Sushi One' appears once again in this coupon to cause brand awareness, making users immediately think of Sushi One when they see a maki roll as a portrait of Japanese National Flag with a chopstick. This coupon has a two different method of usage, it can either be printed off using a printer and those individuals who are fortunate enough to carry around a smartphone can scan this QR code into their phone and receiving the same discount as those who brings in the hard copy of this coupon. This new technological feature will broaden potential customers and this is very consistent with the ad on Facebook because it is promoting by using the same quote causing people people to think that this is not some sort of a scam. This is important because individuals who receives advertisements via e-mail immediately considers them as a scam therefore, creating consistency along all advertisement is a crucial factor to attain potential customers' trust.

Reference
"Facebook Ad and Business Solutions." //Facebook //. N.p., n.d. Web. 28 Feb. 2012. .